Teddy bear that packs a pole creates quite a buzz

Design pitches can be weird sometimes, but rarely as weird as the one doing the rounds in PR-land at the moment.

Picture the scene: a US manufacturer flies to London on a reconnaissance mission to find a PR company that is up to the task of promoting its new product, a teddy bear with a salacious twist.

The cuddly exterior belies the bear’s naughty contents – a vibrator. When presented with a demonstration, one PR who shall remain nameless, could ‘bearly’ keep a straight face. Neither could the teddy.

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