Electric job for Luxon Carr

London group Luxon Carr is researching the core values of Northern Ireland Electricity for an identity for its new holding company, Viridian Group. The logo launches in the new year.

The holding company has been set up as an umbrella company under which NIE can diversify into new markets. It plans to move into the Irish Republic.

Luxon Carr also worked on the name Viridian, unveiled last week and subject to shareholder approval in January. It is intended to signify “greenness and freshness”, says an NIE spokesman.

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