Identities have been launched for two new merchant bank services, with input from CGI and The Partners.
CGI designed the global identity for Barclays Capital, the arm created when Barclays consolidated its markets and investment banking offers.
Meanwhile, Kleinwort Benson Private Bank has launched a “client account” service. The Partners’ identity is intended to be upbeat but understated, according to a consultancy spokesman.
Both design groups are applying the marques on to stationery and related materials.