Dropping E

Which rock star once said that dropping E was as normal as drinking a cup of tea? Whoever it was, maybe Amp Associates was listening, judging by its identity for Open Records, the latest offshoot from clubland grande dame Ministry of Sound. ‘Sprinkling tea leaves’ over a stencil of the font generated a ‘fingerprint of a logo that fits the fresh style of the label,’ says creative director Scott Parker. Job done. Fancy a brew?

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