Which rock star once said that dropping E was as normal as drinking a cup of tea? Whoever it was, maybe Amp Associates was listening, judging by its identity for Open Records, the latest offshoot from clubland grande dame Ministry of Sound. ‘Sprinkling tea leaves’ over a stencil of the font generated a ‘fingerprint of a logo that fits the fresh style of the label,’ says creative director Scott Parker. Job done. Fancy a brew?
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.