Landor associates’ London and Paris offices will be boosted next year, with internal promotions to create a Europe, Middle East and Asia sub-division.
From January, the Landor top job outside the US will become that of EMEA chairman, which will fall to Landor Paris managing director Jean-Louis Dumeu. The managing director role will be taken by ex-Cartier communications director Nathalie Varagnat.
Charlie Wrench, managing director of Landor’s London office, is set to become Landor President of Europe and the Middle East, previously Dumeu’s remit. The move effectively gives London a bigger stake in the running of European operations, with Wrench overseeing Landor’s offices in London, Paris, Hamburg, Milan, Madrid and Dubai, as well as its nascent operations in Geneva and Stockholm.
According to Wrench, the changes reflect the growing importance of the Middle East and Asia in Landor’s global plans.
Landor will be seeking to grow its presence in the Far East in particular, says Wrench.
‘Jean-Louis’s appointment reflects a growing focus on Asia, where we see significant middle-term growth prospects,’ he says. ‘We will both be doing a lot more travelling, I’m sure.’
Wrench adds: ‘These changes also reflect the fact that five years ago London was not in very good shape. But this year we are already ahead of our [financial] goals.’
He explains that the growth of the London office, which is currently on a recruitment drive, has helped London ’emerge with more of a central role’.