Losers should get over it and get on with their job

In our industry, why do the vanquished always feel it’s their right to lecture the victorious – as shown in the reaction to the London 2012 Olympic bid identity? (News, DW 20 November).

Well done, Kino Design for beating everyone else. If the client feels that this design reflects its ambitions, who are the losers to bitch? Haven’t they got better things to do in an economic recession than

mope about losing what was just short of a free for all?

After any pitch, win or lose, I was taught one lesson that I feel I should relay to other designers, yell ‘next’ and get on with doing what you do best.

Max du Bois

Director

Spencer du Bois

London WC2