Outdoor and skiwear retailer Trespass sports is unveiling a revamped store concept by Leicestershire-based Briggs Hillier Design this week, as the company moves to raise awareness of the quality of its product offering.
The consultancy, which was appointed following a three-way creative pitch in the summer, has created interiors and in-store graphics for the project, including lifestyle graphics, point-of-sale merchandise, price points and interior signage. The revamped look is scheduled to launch this week and it will be rolled out across new-build stores as the chain expands.
According to Briggs Hillier director Jenny Hillier, the group was briefed to ‘create a store environment much more appropriate to the quality of clothing’.
In response, it has created a series of departments, including footwear and accessories, featuring specific areas dedicated to promoting more specialist products. A series of 4m-high rock cages have also been introduced, as well as feature displays and large-scale graphics depicting outdoor landscapes and activities.
The graphics package has been created to ‘reflect the end use of the product’, with seasonal changes to ‘lifestyle’ photography, Hillier adds, designed to ‘bring the outdoors in’.
Trespass has 14 standalone stores in the UK. A growth programme is planned, but a company spokesman would not comment on its expansion details.