Fitch creates new identity for London’s Academy of St Martin

Fitch has created a new identity for London’s Academy of St Martin in the Fields chamber orchestra. Fitch design director David Roberts says the ‘playful, personable’ identity is based on the individual effect each player has on the orchestra. As well as a music-influenced word marque, the identity, which is set to launch before Christmas, will use sketches of each musician.



Latest articles

First look at London Design Fair 2019

Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.