Picasso – unsung hero of modern-day commercial design

You posed the question, ‘If you could work with an artist, who would it be and why?’ (Voxpop, DW 9 October).

For me, it would have to be Pablo Picasso. While he was able to create great masterpieces in more traditional artistic styles, by launching the Cubist movement he took art in a totally new direction. His enigmatic, disruptive approach to life and work would be invaluable in providing totally innovative approaches to commercial design. Although, no doubt, many of his ideas would be likely to be unworkable commercially, they would surely stimulate some incredible creative work. Plus, he’d look good in a Paul Smith suit…

Barry Seal, Managing director, UK Anthem Worldwide, by e-mail

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