BBC Broadcast brand for ITV

The first fruits of BBC Broadcast Creative Services’ branding work for ITV will go to air next Tuesday, when the network launches its male-skewed digital entertainment channel ITV4 on Freeview and NTL.

BBC Broadcast’s work on the ITV network branding will be revealed in January 2006.

BBC Broadcast is also set to unveil its new name and identity this Friday, following its sale by the BBC to Australian investment fund Macquarie Capital Alliance Group in June (DW 30 June).