Dinny Hall leads jewellery revamp trend

Jewellery designer Dinny Hall is to launch a revamped brand and retail interiors, designed by Applied Information Group and Four IV respectively, as the jewellery sector undergoes a significant transformation.

The brand is also launching concessions and product extensions, which will feature packaging by Kate Shaw.

Creative partners to the project were recruited by Construct, the brand strategy group formed by Georgia Fendley after her departure from Four IV in December last year.

The Dinny Hall revamp follows news that high street chain H&M is to launch a series of pieces by Solang Azagury-Partridge, former creative director of jeweller Boucheron, believed to be the first time a luxury jeweller has produced pieces for a mass market chain.