The materials will be given to schoolchildren and displayed in schools to target families.
The consultancy was appointed to rebrand and reposition See, a publicly funded business support centre, in October 2009. It has created a new visual language for the organisation, including modifying its logo.
The School Gates Enterprise poster design features the See triangle graphic and the colour palette common to the organisation’s visual offer.
Kara Penn, director at Fit Creative, says, ’The idea of the triangle is to show that if See is on the X axis and the client is on the Y axis, by working together you achieve growth.’
A single graphic illustration will be used across all campaign materials, which ’neatly sidesteps all the multicultural concerns’, says Penn.
Penn says Fit’s biggest challenge was ’juggling’ the concerns of the four organisations involved – See, SGE, Solutions for Business, and Greenwich Council. The campaign will roll out on 3 November.