Shaw & Skerm has created the campaign for World Aids Day 2010 for client the National Aids Trust.
Shaw & Skerm has recently formed as a merger between Paul Skerm Design and Shaw Design. Shaw Design had been working with the National Aids Trust on the campaign for the past four years.
Consultancy partner Paul Skerm says the consultancy aimed to create a campaign that would emphasise inclusiveness, ahead of World Aids Day on 1 December.
He says, ’There’s so much stigma attached to the subject matter that we wanted to highlight participation.’
The campaign is being rolled out via posters, leaflets and digital touchpoints in the run-up to World Aids Day.