Studio Conran plans overhaul as Keech takes post at PDD

Studio Conran says it is restructuring to focus on ’a more integrated offer’ following the departure of design director of product design Tristram Keech, who has joined PDD.

Keech (pictured) started at the product and service design consultancy as principal of industrial design earlier this month. Studio Conran says he will not be directly replaced.

Keech will help PDD develop an integrated approach ’to strengthen our industrial design and business development offer’, says consultancy creative director Jamie Buckley.

Of his new role, Keech says, ’I’ll be mentoring and leading the creative team with Buckley, building up the product design side of the business and assisting with new business wins.’ Keech, who has expertise in production methods and manufacturing techniques, worked on the development of products, ranges and visual brand language during ten years with Studio Conran. He has worked across sectors including consumer electronics, home-wares, automotive interiors and the

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