What really matters in India is being there on the ground

Your article ’Home Advantage’ (News Analysis, DW 14 October) talks about India being on the cusp of ’developing its own indigenous design industry’.

I’d suggest that the comment is a little out of date, and could propagate an outmoded, even colonial picture of ’us’ and ’them’.

In Fitch’s experience, real success is achieved with a genuine mix of cultures, with the sum of the whole being much more compelling than any expat or indigenous separation.

We’ve been in Mumbai since 2007 and will be in Delhi before the end of the year. More than 70 per cent of our people are Indian, across both design and client services. And it’s the same balance in other parts of Fitch Asia. What matters most is actually being there on the ground – rather than simply having a ’shop front’ in India and a back office for all the design work back in the UK.

Lois Jacobs, Chief executive, Fitch, London W2

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