Are free-pitching trends crossing the channel?

The Grand Design has always refused to enter any sort of creative free pitch in this country.

However, we recently set up a studio in Paris, where free-pitching is the rule. The consultancy has evolved there to such an extent that almost every job is put out to a free creative pitch.

It is up to us to ensure that freepitching does not become the norm in this country.

And if our weaker colleagues’ business practices result in freepitching becoming the norm, I fear things will escalate here as it has across the Channel.

Charlotte Desorgher

Managing director

The Grand Design

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