Digest

When HarrisBlyth was first approached to work on Jim Beam’s ‘Real Long Weekend’ promotional programme, the group didn’t realise that the operative word was ‘long’. HarrisBlyth was briefed to fit a 10m-long Airstream motor home with boys’ toys such as Scaletrix, Dreamcast and DVD player. It has subsequently fitted out an even bigger (14m) diner, for the even longer weekend.