When HarrisBlyth was first approached to work on Jim Beam’s ‘Real Long Weekend’ promotional programme, the group didn’t realise that the operative word was ‘long’. HarrisBlyth was briefed to fit a 10m-long Airstream motor home with boys’ toys such as Scaletrix, Dreamcast and DVD player. It has subsequently fitted out an even bigger (14m) diner, for the even longer weekend.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.