When HarrisBlyth was first approached to work on Jim Beam’s ‘Real Long Weekend’ promotional programme, the group didn’t realise that the operative word was ‘long’. HarrisBlyth was briefed to fit a 10m-long Airstream motor home with boys’ toys such as Scaletrix, Dreamcast and DVD player. It has subsequently fitted out an even bigger (14m) diner, for the even longer weekend.

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