JY&A takes care of Nursing Trust identity

JY&A Consulting has rebranded the Nursing Trust, an independent healthcare provider based in Wellington, New Zealand.

It is the first identity overhaul in the Nursing Trust’s 25-year history and comes as a result of an audit carried out by JY&A.

Jennifer Springgay and Tony Ancell designed the corporate identity, which features a hand symbol to denote compassion and universal care. The rebranding was unveiled last week.

‘The expression of the brand is the most striking in the Nursing Trust’s industry,’ says Springgay. ‘This might not have been a multi-million dollar rebrand, but we aimed to provide that same quality of execution.’

JY&A Consulting is part of Jack Yan & Associates, which has offices in Wellington, New York, San Francisco, Sydney, London and Manchester.