Siegelgale flies with El Al offer

Israeli airline El Al has appointed Siegelgale to create the brand identity for its ‘business/ first’ class, which is scheduled for completion at the end of the year.

The work is understood to involve merging El Al’s business class and first class to create a new brand. The as yet unnamed offer will incorporate increased spacing between seats, improved cabin services and a range of technical services (DW 12 July).

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