Cheeky to suggest cosmetics branding represents Pop Art

There is nothing Pop Art about Longfield Studio’s brand identity for the Cheeky Girls cosmetics range – it’s merely a modern-day take on traditional cartoon forms (www. designweek.co.uk, 31 July).

Pop Art is an art movement dominated by cartoon, but combined with mundane objects creating montages.

A good brand solution with more of a relevance to the Pop Art movement, I feel, is Soap & Glory (pictured).
Tanya Gander, by e-mail