Magpie Studio has designed a poster campaign and website for photography exhibition Shift: Framing a City in Constant Motion. The posters will be used as invitations to the exhibition, which runs from 12-23 October at Cowcross Street, London EC1. Guests will receive an invitation with a viewfinder which they can use to frame their own images (pictured). The consultancy is now working on graphics to be used for the show.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.