Seven housing co-operatives get sustainable branding

Consultancy Llewelyn Davies Yeang Eco Graphics is creating the identities of seven residential property management companies, based in south-west London.

Appointed from a credentials pitch in May, the consultancy, a specialist in sustainability, initially received a brief to develop an identity for the Goulden House Co-operative brand, targeting residential tenants.

On completion, the brief was extended to look at six other housing co-ops and create a distinct visual identity for each one. All the brands fall under the portfolio of Rashid Bellini, the client and project director who runs the co-operatives.

LDY Eco Graphics associate Ting Lam Tang says the consultancy’s offer is always sustainable and economical for its clients. ‘It’s applied to everything we do and helps the client save money. With brochure proofing on this project, [Bellini] saved about £2000. By proofing things online, everyone can see things simultaneously, instead of passing, printing and proofing a “wet proof”.’

The identities will roll out on a handbook, a website and a manual for each brand from September. An on-site signage system for each co-op is being discussed, but nothing is confirmed, says Tang.

Business cards have been printed on recycled paper, and a newsletter has been replaced with a one-page, double-sided print, to cut carbon emissions.

The seven brands are: Goulden House Co-operative, All Saints Co-op, Battersea Tenants Co-op, Wimbledon Co-op, Felsham Road Co-op, McCarthy Court Management Organisation and Totteridge Court Co-op.