Brighton-based Cook Chick Design has created the branding for Southwold brewer Adnams’ Royal Wedding Ale. The consultancy says of the branding, ’At first glance you see a royal crown. However, look a little closer and the design actually depicts the heart of Southwold in the form of a hand-crafted illustration.’
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.