Someone has created new branding for the Newspaper Marketing Agency, which the consultancy says has ’evolved the NMA into a brighter new world of colour’.
Someone created the initial branding for the NMA when it launched nine years ago. Someone founder David Law says, ’The [original] identity we created was all about highlighting the uniqueness of newspaper and “quality in print”. Most of the papers were not full colour and some of them had minimal Web presence.’
He adds, ’Today this seems one-dimensional, especially when newspaper advertising can enrich experiences and develop conversations alongside all the other channels competing for our attention.’
Someone has brought in broad overlays of colour that come from the faceted detail in the new brand marque. This can be adapted for whatever content it covers.
Law says, ’The broadcast approach to branding is no longer appropriate, it needs to flex to adapt to be part of the bigger conversation, not limited to a one-way monologue so often seen in traditional branding.’
Maureen Duffy, chief executive of the NMA, says, ’[Someone] has created not only a refreshed and exciting visual brand identity for us, but a way we can coherently connect the many parts of our offer.’