Market-leading tractor manufacturer Massey Ferguson has unveiled a new chassis designed by Smallfry in Coventry. It is the first complete overhaul of the chassis design since the 1950s, and has boosted the stress tolerances and lifting capacity. Smallfry was briefed to create a cleanly styled design for the manufacturer’s 4200 tractor series launched this summer. ‘Some farmers like CDs and air-conditioned cabs, but what customers really want is a work-horse which they know is reliable,’ says consultancy managing director Steven May-Russell.
Thisaway has built on its branding for the rugby competition, incorporating the U-shaped logo into the trophy design.
Alongside an animated video, the stamps aim to incorporate “vivid” colour and “lo-fi-style” typography.
Wolff Olins global CEO Sairah Ashman discusses the design process, backlash and legacy of the London 2012 Olympics brand on its tenth anniversary.
As Cannes Lions 2022 comes to a close, we look at the winners of the top design prizes, including the first ever win for a Portuguese studio.