Market-leading tractor manufacturer Massey Ferguson has unveiled a new chassis designed by Smallfry in Coventry. It is the first complete overhaul of the chassis design since the 1950s, and has boosted the stress tolerances and lifting capacity. Smallfry was briefed to create a cleanly styled design for the manufacturer’s 4200 tractor series launched this summer. ‘Some farmers like CDs and air-conditioned cabs, but what customers really want is a work-horse which they know is reliable,’ says consultancy managing director Steven May-Russell.
The studio has crafted an Americana-inspired identity for Curative, which has administered almost two million vaccines in the past year.
The design has been developed to reduce water, waste, emissions and energy use, with the aim to make it a standard across the events industry.
The spectacle company’s new app creates a 3D scan of users’ faces and suggests the best frames in a range of colours and technical customisations.
Spotlighting marginalised women designers, “heads on” design solutions to environmental issues and more – these are the anticipated design books we think you should read.