Market-leading tractor manufacturer Massey Ferguson has unveiled a new chassis designed by Smallfry in Coventry. It is the first complete overhaul of the chassis design since the 1950s, and has boosted the stress tolerances and lifting capacity. Smallfry was briefed to create a cleanly styled design for the manufacturer’s 4200 tractor series launched this summer. ‘Some farmers like CDs and air-conditioned cabs, but what customers really want is a work-horse which they know is reliable,’ says consultancy managing director Steven May-Russell.
Benjamin Brush has been conceived by tech start-up BleepBleeps, and sees a colourful, ergonomic design inspired by children’s toys.
The eight briefs ask entrants to find design solutions for social, environmental and economic problems, including wellbeing in the workplace and pollution caused by non-sustainable packaging waste.
Pentagram’s Marina Willer has released a personal documentary about her Jewish father’s escape from Nazi rule during World War Two. We speak to the graphic designer about her first feature
The Independent Review of the Creative Industries has been conducted by Sir Peter Bazalgette, and looks to encourage the Government to invest more funding and training into the sector.