Market-leading tractor manufacturer Massey Ferguson has unveiled a new chassis designed by Smallfry in Coventry. It is the first complete overhaul of the chassis design since the 1950s, and has boosted the stress tolerances and lifting capacity. Smallfry was briefed to create a cleanly styled design for the manufacturer’s 4200 tractor series launched this summer. ‘Some farmers like CDs and air-conditioned cabs, but what customers really want is a work-horse which they know is reliable,’ says consultancy managing director Steven May-Russell.
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.