Market-leading tractor manufacturer Massey Ferguson has unveiled a new chassis designed by Smallfry in Coventry. It is the first complete overhaul of the chassis design since the 1950s, and has boosted the stress tolerances and lifting capacity. Smallfry was briefed to create a cleanly styled design for the manufacturer’s 4200 tractor series launched this summer. ‘Some farmers like CDs and air-conditioned cabs, but what customers really want is a work-horse which they know is reliable,’ says consultancy managing director Steven May-Russell.
Integrated packaging design specialist Equator, offers tips on how to keep new business coming through the door.
The company is claiming that it dismissed Conze in October for revealing confidential information, and has now filed a lawsuit against him.
A round-up of moves, changes and appointments in the design world.
Stories of sexism in the industry, a £200,000 interiors redesign for the V&A Museum of Childhood and a nostalgic look at magazine The Face – the news from the last