Design Show bookings soar

Organisers of the Design Show are expecting a much bigger event at its second incarnation at the Business Design Centre in London in October.

Space booked largely by design groups is up 50 per cent, with the likes of Newell and Sorrell, Revolution, Tangerine, The Identica Partnership and Wharmby Associates supporting the show, which runs from 28 to 30 October.

A seminar programme throughout the three-day event includes topics such as managing a global identity change, the role of innovation in business success, nationality and regionality in identity, and copycat brands.

Speakers will include Design Council chairman John Sorrell, James Dyson, Fran Bromley of Hasbro and representatives from Reuters, Electrolux and Railtrack. A separate session, run by London Business Links, will look at how corporate identity can help boost small and medium-sized firms.

The show’s existing identity by Pentagram partner Justus Oehler has been retained. Pentagram has designed all promotional material for the 1997 event, which is sponsored by Design Week and Marketing Week.

For further details contact Ron Cordeiro at Centaur Exhibitions on 0171-287 5673.

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