Gulp! to make on-shelf debut

Newsdesk: Clare Dowdy 0171-439 4222

Springett Associates will see its creations for Gulp! on supermarket shelves next month.

The consultancy is behind the design for the flavoured milk drink launched by dairy group MD Foods this week.

Gulp! which is aimed at under 25-year-olds, is also intended to teach the pre-alcopop teen market to drink healthier drinks.

The bottles are moulded in brightly coloured opaque plastic, and are hourglass-shaped with a wide lip which enables the product to be gulped easily. The brand is printed in a large, cartoon-type typeface. ‘It’s very in-your-face,’ says a Springett spokeswoman.

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