JKR anchors butter job
The UK’s best selling butter brand Anchor has new packaging and a tweaked logo by Jones Knowles Ritchie – the group’s first job for Anchor Foods.
JKR was briefed to keep the traditional Anchor values of quality, warmth and richness, and to differentiate the brand from its competitors, says a consultancy spokesman.
Anchor’s four-strong range will sport the new designs.
-
Post a comment