JKR anchors butter job

The UK’s best selling butter brand Anchor has new packaging and a tweaked logo by Jones Knowles Ritchie – the group’s first job for Anchor Foods.

JKR was briefed to keep the traditional Anchor values of quality, warmth and richness, and to differentiate the brand from its competitors, says a consultancy spokesman.

Anchor’s four-strong range will sport the new designs.

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