Nitro London

Nitro London has produced an integrated pan-European launch for the new ‘Nike Tuned 10’ shoe, to be sold exclusively through Foot Locker’s 500-strong store network. The creative work includes retail graphics, merchandising, interactive windows and pavement graphics, while digital work encompasses games, a MySpace page, product information and a television advertising campaign. Pictured are screen-grabs from the website.

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