Great Britain skis its way to medals with Ogle Noor

We’re crap and we know we are, at just about every given sport with perhaps an exception for the Beautiful Game. (But if Emile Heskey continues to get a first team start and the Neville brothers continue to exist that point will be debatable.)

However, not all is doom and gloom in the field of athletic endeavour, thanks to design consultancy Ogle Noor.

The group has bagged seven golds, seven silvers and four bronze medals at the 2002 Winter Olympics with its Madshus skis.

OK, the medals went to just about every country except ours, but at least the skis were designed in good old Blighty.

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