Ztwo Design creates graphics and packaging for Häagen Dazs

Ztwo Design has created graphics and packaging for three new flavours from Häagen Dazs, which launch in shops and cafés in March.

The ice creams are inspired by flavours from international cuisine, including Morocco and India, and are positioned under an umbrella brand, Discovery. Bahia Rhythm, Jaipur Mystery and Marrakech Festival incorporate spices, such as cumin, cinnamon and spiced almond, blended with more everyday flavours associated with ice cream.

Each pack takes its design cue from the region that inspired it. Ztwo won the work after a credentials pitch against unnamed rivals.