British Steel rings bell for lunchbox task

Students are being challenged to design a stylish new lunchbox for this year’s Steel Packaging Design Awards, run by British Steel to encourage innovative design using steel.

Retail group The John Lewis Partnership has set a brief for a steel lunchbox range that will prove practical, but cool enough to appeal to style-conscious children.

John Lewis is the second sponsor to be announced for the awards, which are in their fifth year. Ice-cream giant Häagen-Dazs has already set a brief for steel product packaging.

British Steel is encouraging design colleges to take up the briefs for the awards, which are run in conjunction with British Design and Art Direction. The overall winner receives 1000, while all category winners will win 500 plus two weeks work experience at design consultancy Jones Knowles Ritchie.

The deadline for entries is 26 March. Information can be obtained from Lindsay Muir on tel: 0171-497 3001.

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