Artillery has created an ad for Turner-owned animation channel Boomerang. The consultancy’s creative director Richard Tilley devised the helium balloon idea to achieve stand out, retain the brand’s colour palette and avoid being too cartoonish. The campaign airs on 30 January.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design