Pentagram repackages spirits range

Pentagram partner Harry Pearce has repackaged own-brand whisky, gin and vodka bottles for Budgens and Londis stores.

The labels take a typographic approach, with an individual letterform adapted to reflect the spirit inside – for example, the red V of the vodka has a Constructivist feel, and the G of the gin has a juniper branch.

The designs are part of a broader remit to Pentagram from brand-owner Musgrave Retail Partners GB to develop a three-tier strategy across all own-brand ranges (DW 8 July 2009).

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