What is your favourite computer game, and why?

It has to be Call of Duty 2: Modern Warfare – the first incarnation of this was ace and the new version takes it to a new level in terms of online. While the story-mode is essentially more of the same, it’s still beautifully realised, and you’re constantly challenged with things like the infamous ‘airport’ level. But the story-mode probably only accounts for about 20 per cent of the game – using ‘live’ really opens the whole game up. If I was going to be really ‘old skool’ and geeky about this, my favourite-ever game would be Syndicate on the PC by Bullfrog, 1994 – an absolute classic.

Matt Clugston, Creative director, Clusta

My favourite computer game of all time has to be Mario Kart on the SNES. The graphics were inviting, but the playability is unsurpassed and it was the first multiplayer game everyone wanted to play. Last year, we developed our website inspired by the Nintendo interface, so bought an SNES and a few games. We loaded Mario Kart and nothing got done for a week. Long live Mario and friends.

Simon Forster, Director, Robot Food Brand Design

Fifa 10 is the world’s top-selling football franchise on the DS. Now in it’s 17th year, it’s a must-buy every season because you’ll have mastered the previous version and just winning isn’t fun; it has the only licence to use real player names and you need realism; for a three-inch screen the graphics are stunning, with stadium lighting, action replays, facial likeness and special moves for top players. The sound effects are great, too, and it has the best footy commentator in Clive Tilsley. A game with enough depth for the most ardent aficionado.

Jonathan Cook, Director, Fit Creative

Lips Karaoke went down a storm over Christmas – the weather meant we were housebound so the warblings of a large, rowdy group of adults with somewhat dubious microphone techniques literally brought the house down. The wireless mikes are motion-sensitive so players won extra points for song-specific gestures – the more outlandish the better. Downloading tracks became an obsession, as did customising the avatars.

Kirstie Buchanan, Creative director, Reading Room Manchester

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