So long it can no longer take the strain

Just a quick reposte to Mark Denton’s letter (DW 14 July). Are there any readers out there who haven’t worked in a studio where there’s been a Pantone/beverage colour theme going on? PMS 117C always seems to be a popular choice, by the way.

Mark Whittingham, Senior creative, Whitehouse Mainwaring Design Consultants, Birmingham B1 3EA