The number of winners collecting D&AD Student Awards at London’s Royal Horticultural Halls this week will be a dramatic increase on last year – up from 55 to 90.
British Design & Art Direction director of education and training Claire Fennelow says: “The judges felt that the work had greatly improved on last year, which is reflected in the increased number of nominations and awards.”
Briefs were set by Swatch, Microsoft, Nokia, Tesco, Unilever, Kirin and Bacardi-Martini-owned Bombay Sapphire.
Seven new categories were introduced to bring the total to 27. Corporate identity saw the largest increase in entries, up 179 per cent. Exhibition design attracted the least number of entries, but the quality of entries was high.
Buckinghamshire Chilterns University leads the awards nominations league table for the fourth year running. It has garnered 16 nominations, ahead of nearest rival Central St Martins College of Art & Design with nine.