Globalfarmer.com fails to reap the reward

Awards ceremonies are always full of surprises and the New Media Age Effectiveness Awards were no exception.

The arrival of MTV jock and singer Richard Blackwood did nothing to dilute the anticipation of the arrival of a table 69 guest from Globalfarmers.com.

Whether it was the countryside travel restrictions, the table number, or simply the buzz of the big night, the NMA Effectiveness Awards grand prix-winning Mr Global Farmer never arrived.