Prime minister Tony Blair revealed the logo for the Queen’s Golden Jubilee celebrations in 2002 in the House of Commons last week.
It was created by Nicholas Jenkins Design, whose founder Nicholas Jenkins developed the identity for the Queen’s Silver Jubilee celebrations in London in 1977.
The group, which worked on the project for free, won the right to design the logo after approaching the Home Office.
‘The brief was very much that it had to be universally used,’ Jenkins says. ‘The form is deliberately simple and very easy to produce across a range of mediums.’
The logo, based on a crown, will be used to brand souvenirs and events.
Next year’s Golden Jubilee will be marked by an additional public holiday on 3 June that will allow a four-day celebration of the Queen’s 50-year reign.