Gerard Taylor is creating interiors for Habitat’s store in Hamburg, which is trialling its new concepts. The retailer confirms it is also working with Graphic Thought Facility (DW 31 May) on the project.
Habitat confirms that the concepts, if successful, will roll out initially in France and the UK. GTF is creating point-of-sale material, signage, carrier bags and display material for the store and is working with Habitat on a consultancy basis.
Habitat group head of trading and marketing Richard Miller says it is too early to release details of the interiors.