The £46.5m National Space Centre visitor attraction in Leicester opens its doors on 30 June with an identity created by LMC Design.
LMC started work on the project 18 months ago after winning the job in a three-way paid creative pitch. LMC creative director David Johnstone says the logo was created to provide a usable and flexible marque.
“The Space Centre has to fulfil two purposes,” Johnstone says.
“It is a scientific research centre and a visitor attraction, as Leicester is the centre of the British space industry.”
LMC has produced a range of material to support the launch, including stationery, a map, leaflets and posters. There is a full-colour logo and a simplified version for applications, such as staff uniforms and merchandise.
The Space Centre is divided into five themed areas and includes rockets, satellites, capsules and audio-visual displays and a range of hands-on activities. Exhibition design was by Haley Sharpe.
The Space Centre was developed by the University of Leicester and Leicester City Council, with funding from a £28 million Millennium Commission grant. The facility was built on land donated by Severn Water.
LMC is also working with a range of other visitor attraction projects, including Sea Life Centres across Europe and Legoland Windsor.