Minale Tattersfield & PARTNERS has been given the go-ahead for its redesign of petrol station forecourts for Israeli oil company Delek, which open in the autumn.
The consultancy is creating a new-build, flagship prototype petrol station outside Tel Aviv, which is scheduled to open at the end of October. This will be closely followed by two forecourt refits. The project is Minale Tattersfield’s first work in Israel.
The aim of the redesign is to introduce a convenience store and cafÃ© concept, called Menta, to petrol stations. Petrol is still served by attendants in Israel and the redesigns are to entice drivers out of their cars.
“Israeli forecourts date back to the 1940s and, as a result, incorporate diverse and confusing branding,” says Minale Tattersfield managing director Marcello Minale jnr.
Minale Tattersfield was appointed in January after a last-minute credentials presentation, following a decision by the client to switch groups at the 11th hour.