Northbank Design is developing a corporate identity programme for international law firm Slaughter and May.
The project involves a review of Slaughter and May’s existing image, realigning its identity and working on all aspects of the firm’s external and internal communications. Northbank won the contract through a 14-way credentials pitch, which is believed to have included Citigate and Wolff Olins.
The consultancy’s first work for Slaughter & May is likely to be unveiled in November.
“The first phase is going to be lots of internal and external interviews to see if there is any disparity between internal and external perceptions of the firm,” says Northbank design director Simon Cryer. “It’s a huge project and we anticipate that it will take up to a year to complete.”
Northbank will also work with Slaughter and May on the firm’s move to a 24 000 sqm purpose-built office near London’s Barbican complex, which is expected to be completed by 2002.
Meanwhile, Northbank has redesigned Arts Councils Writers’ Awards annual book. Published in late July, the annual features excerpts from the winning writer’s work alongside portrait photography by fashion photographer Kelvin Rogers.