Visa International picks Landor

Visa International has dropped FutureBrand for Landor Associates to handle global brand projects, it has emerged this week.

FutureBrand claims it was appointed in March to work on the global repositioning and brand architecture management of Visa International (DW 16 March).

A Visa International spokes-man says FutureBrand was in line to get the business and “was told it was the lead consultancy in the [pitch] process”. However, it “never won the contract”, the spokesman asserts. Yet he confirms that Landor has replaced FutureBrand. “FutureBrand was not a compatible fit,” he adds.

He confirms that Landor is working on a number of brand initiatives, but refuses to give further details of what they are or when they will appear. He also refuses to confirm when Landor was appointed. It was “not swiftly after” news of FutureBrand’s involvement, he says.

Landor head of marketing and new business Alec Rattray confirms it is “continuing to work with Visa International on a number of initiatives”. He says it has worked with Visa International for at least seven or eight years.

The two consultancies were originally involved in a three-way pitch with US group Lippincott & Margulies in March.

No one at FutureBrand was available for comment as Design Week went to press.

Latest articles