Voxpop

Apart from the fact that ABN Amro’s marque is Blanding at it’s yawniest, it’s not like Barclays is showing topless darts to Saudi audiences. The bank has the authenticity to back its branding up. The Eagle is a timeless, primitivist symbol that pre-dates Barclays 1728 adoption of it. This wobble points to marketing ants-in-the-pants rather than a real concern over Dutch sensibilities. I’d be more worried about the staff getting any work done in Amsterdam.
Simon Manchipp, Founder, SomeOne

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