Leeds consultancy Elmwood is giving a gladiatorial edge to England’s ice hockey premier league champions The Sheffield Steelers. Elmwood design director and Steelers fan Mike Owen conceived of creating a series of ‘steel hero’ branded characters. Thus Tommy Plommer, alias The Duke, appears with a crown in his graphic form. The individual player logos are being applied to T-shirts, posters, badges, car stickers and other merchandise. Elmwood has also been commissioned to produce design ideas for a new club strip, the club’s identity and match programmes.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.
We take a tour with Ralph Applebaum Associates, which designed the Second World War Gallery and Casson Mann which has designed the Holocaust Gallery.
The solar-powered pods can travel by raised or on-road tracks, carry 16 passengers at once and can be booked via an Uber-style app.