Leeds consultancy Elmwood is giving a gladiatorial edge to England’s ice hockey premier league champions The Sheffield Steelers. Elmwood design director and Steelers fan Mike Owen conceived of creating a series of ‘steel hero’ branded characters. Thus Tommy Plommer, alias The Duke, appears with a crown in his graphic form. The individual player logos are being applied to T-shirts, posters, badges, car stickers and other merchandise. Elmwood has also been commissioned to produce design ideas for a new club strip, the club’s identity and match programmes.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.