Interbrand Schechter stars in MCI identity

Interbrand Schechter’s new identity for international communications company MCI has been unveiled.

The company, the second largest communications organisation in the US, is using the revamped identity to mark its new positioning as a “full service communications company”, says MCI chairman Bert Roberts Jr.

The new logo retains the use of the MCI letters and features a starburst device. Blue has been introduced to complement the existing orange of the identity.

“The vivid blue reflects MCI’s worldwide reach and the addition of a dynamic starburst expresses MCI’s commitment to innovation,” says Gerald Berliner, executive creative director at Interbrand Schechter.

All MCI brands assumed the new identity after its launch last Thursday and it will gradually be rolled out on to literature and other company materials