Landor flies high aloft Top 100

Landor Associates tops the consultancy charts in terms of fee-income, according to Design Week’s latest trawl of industry statistics which shows both fees and staff levels up.

The global group netted 32m in design fees during 1995, placing it way ahead of Siegel & Gale, which came second with 20m fees. Euro RSCG Design holds the third position with 15.8m in fees.

Landor’s ascent from 10th position in last year’s Top 100 listings is due largely to a change in the way the charts have been compiled this year. Design fee income is the determining factor rather than size of the design team.

The Top 100 groups earned a collective 361m in design fees in 1995 on a turnover of 744m. They employed 3062 designers out of 6384 full-time staff, though not all of these were based in the UK.

Data for the listings was gleaned through a questionnaire published in Design Week in January. The findings were again analysed by Ian Cochrane of management consultancy Ticegroup.

For full listing and analysis see pages 35 to 45.