28 March 2002

McVitie’s revamps brand for first time in 30 years

A collaboration between Design Bridge and Elmwood has led to the most radical redesign of the UK’s leading biscuit brand, McVitie’s, in 30 years. McVitie’s is introducing an abbreviated logo, McV, to its best-selling biscuit ranges including Chocolate Digestives, Digestives, Rich Teas, HobNobs, Caramels and the Mini bags range from 20 May. In addition, the […]

Matrix turns to Boomerang for logo

Property agent Matrix will launch its identity, designed by Boomerang Brand Designers for a fee of £20 000, when it opens its doors in east London on 2 April. The consultancy has designed a brand identity, promotional material, corporate literature, stationery and for sale and to let boards. A website is planned for later in […]

Digest

Hamilton Page has designed the product presentation cases and literature for Electrolux’s latest cleaning and accessories range. The literature incorporates colours from existing product packaging and uses the logo’s style and shape to reinforce the company’s identity.

Digest

Origin ID has this week been appointed as one of The Royal Society’s four preferred design groups and will produce a range of literature for the scientific organisation over the next two years. The group was selected following a two-stage pitch involving 22 groups.

Clinicare updates to challenge rivals

Clinicare, the French-owned healthcare company, will launch an updated brand identity and comprehensive literature redesign on 2 April in an attempt to take on the market’s giants Bupa and PPP. The redesign was handled by Fitzroy Surgey. It is worth over £250 000 and represents the culmination of two years’ work. The design overhaul includes […]

Fishburn Hedges starts work on university logo

Fishburn Hedges will begin interviews with stakeholders at the University of North London and London Guildhall University after Easter, following its appointment to create an identity for the soon-to-be merged universities. The consultancy, which will command a five-figure fee for the work, will create an identity and apply it to stationery, signage, prospectus, website, advertising […]

Vox Pop

Given that these days everything is a brand, what image best sums up the Easter brand to you and why? ‘Queues outside Thorntons and a frozen Interflora website all point to that Sunday in the year no one knows the exact date of. When you see Cadbury’s Creme Eggs in the shops on Boxing Day, […]

Digest

PCI Live, Cordiant Communications Group’s live events design arm, will become part of sister company Fitch Worldwide from this week. PCI:Live will be the brand name across Europe with Fitch Live operating across the US.

Group with no future goes on to celebrate 25 years

David Davies and I are having a party later this year to celebrate 25 years of working together. (We’ve kept the letter from Lloyds Bank refusing to loan us money because it didn’t ‘see that we had a future’). We are keen to get in touch with all the designers who have worked with us […]

Latest articles

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Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]