McVitie’s revamps brand for first time in 30 years
A collaboration between Design Bridge and Elmwood has led to the most radical redesign of the UK’s leading biscuit brand, McVitie’s, in 30 years. McVitie’s is introducing an abbreviated logo,
Matrix turns to Boomerang for logo
Property agent Matrix will launch its identity, designed by Boomerang Brand Designers for a fee of £20 000, when it opens its doors in east London on 2 April. The
Digest
Hamilton Page has designed the product presentation cases and literature for Electrolux’s latest cleaning and accessories range. The literature incorporates colours from existing product packaging and uses the logo’s style
Valuing the forces that attract potential buyers
Amanda Merron looks at the aftermath of recent mergers and acquisitions and advises consultancies to begin re-evaluating their business to optimise value
Digest
Origin ID has this week been appointed as one of The Royal Society’s four preferred design groups and will produce a range of literature for the scientific organisation over the
Clinicare updates to challenge rivals
Clinicare, the French-owned healthcare company, will launch an updated brand identity and comprehensive literature redesign on 2 April in an attempt to take on the market’s giants Bupa and PPP.
Fishburn Hedges starts work on university logo
Fishburn Hedges will begin interviews with stakeholders at the University of North London and London Guildhall University after Easter, following its appointment to create an identity for the soon-to-be merged
Call for entries
The Design Trust; Red Dot; Proctor & Stevenson 15th Design Awards
Vox Pop
Given that these days everything is a brand, what image best sums up the Easter brand to you and why? ‘Queues outside Thorntons and a frozen Interflora website all point
Digest
PCI Live, Cordiant Communications Group’s live events design arm, will become part of sister company Fitch Worldwide from this week. PCI:Live will be the brand name across Europe with Fitch
Threadneedle Street Hotel
Location: 5 Threadneedle Street, London EC2
Group with no future goes on to celebrate 25 years
David Davies and I are having a party later this year to celebrate 25 years of working together. (We’ve kept the letter from Lloyds Bank refusing to loan us money
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