C21 has designed and edited Adidas-Saloman’s second sustainability report. The 52-page report focuses on demonstrable evidence of the company’s sustainability programme and how well it is achieving its objectives.
The report uses imagery of sporting heroes as a way of measuring performance. For instance, David Beckham appears under the headline ‘Deeper’ in the chapter that details the rigour Adidas-Saloman applies to contracting and monitoring its suppliers, according to C21 creative director Franco Bonadio. The report is published this week.